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Amazon Launch Case Studies

How research-led positioning decisions turned into rank and revenue — every launch, start to finish.

From $0 to $4M in Under 30 Months: An Amazon PPC Growth Case StudyHealth & Wellness

From $0 to $4M in Under 30 Months: An Amazon PPC Growth Case Study

How we scaled a single-listing health & Wellness brand from $0 to $4M in under 30 months using intent-led Amazon PPC, organic keyword ranking, retail readiness, and conversion optimization, while keeping TACOS at 15%.

$4M Revenue · 15% TACOS
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From $4K to $40K/Month: Amazon PPC Case Study for a Supplement BrandSupplements

From $4K to $40K/Month: Amazon PPC Case Study for a Supplement Brand

See how our Amazon PPC strategy helped a supplement brand grow monthly sales from $4K to nearly $40K despite $6–$7 CPCs using keyword ranking, retail readiness, Creator Connections and external traffic.

$204K+ Revenue · 8,754 Units
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Seasonal Amazon PPC Case Study: $897K+ Revenue at 10.3% TACOSToys & Games

Seasonal Amazon PPC Case Study: $897K+ Revenue at 10.3% TACOS

How PeakHawks generated $897K+ in annual revenue for a seasonal Toys & Games brand by aligning Amazon PPC with Halloween and Q4 2025 demand—reaching $306K+ in October at 7.3% TACOS.

$897K+ Revenue · 10.3% TACOS
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Wellness · Drops Format

First-Mover Liquid Drops

Format nobody offered while search demand climbed

$1M+ annual run rate in year one
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Sleep · Gummies

Differentiated Sleep Stack

Massive demand, but every listing looked identical

$2.8M/yr, two years post-launch
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Energy · Powder

The "Focus" Angle Nobody Claimed

20k+ monthly searches for a benefit no packaging owned

$1.5M/yr within 10 months
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First Launch · Supplements

From Spreadsheet to First Sale in 11 Weeks

Had zero Amazon experience and $10k saved to invest

Profitable by month 3, reinvesting into product #2
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First Launch · Home Goods

Avoided a $10k Mistake

Original product idea failed our validation checks

Launched profitably on the second idea, not the first
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First Launch · Pet Care

A Real Budget, No Surprises

Wanted to start small without overspending on ads

Broke even by week 6, scaled spend from there
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